Ethical Trade

Different opinions on the meaning of ethical trade exist, and the notion is often used together with or instead of words as social responsibility, Fair Trade, CSR etc. We use the concept ethical trade to express, that those people participating in the manufacturing of a specific product has been working under safe and decent conditions, have received a fair price for their work/raw materials - and the product is manufactured without harm to the environment.

The companies should secure that their products have been ethically traded - and this is what we consider the social responsibility of the companies. It is their responsibility also to document, how the goods are being produced, since it is not possible to judge this without documentation of each type of products.

It is also a part of the social responsibility to secure that no child work is used in the production, that the workers right to freedom of association is respected, to secure a decent and sufficient wage is paid and to avoid discrimination in hiring etc. among the workers of the company. The occupational health and safety shall be secured and environmental damage and pollution must be avoided.

Modern consumers will ask for goods produced in a social and environmental responsible way. And the future winners on the marketplace will be companies which can handle their social responsibility through the supply chain - and are able to successfully communicate the unique story of their products to both the heart and brain of their consumers.

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